Want Tech Heads in YOUR Head?
This year, our Tech Heads project showed the dawn of the Human CIO – an ambient, social, fluid information gatherer – assimilating content at all times.
Working in conjunction with content marketing behemoth HubSpot and the technical boffins at Brightfire, we unveil details about the content consumption patterns of the Human CIO, as well as how these consumption patterns change during the procurement cycle. Key themes include:
- The move to ambient information gathering
- The need for personalisation
- How content, style and channels change as CIOs near the point of purchase
If your company sells to the C-Suite, this eBook could help you understand how buying and information gathering patterns are changing. And it might even help you seal a deal.